Adwords Management

Fort Lauderdale Google Adwords Managers

Is your business not performing as well as you would like it to be online?  Are you a new business owner that does not know where to start to get the word out about your business and the products and services that you have to offer?  If you fall into either of these categories then you may want to consider utilizing Google AdWords.  Patrick Zarrelli and his team at SFL Media can help you get increased exposure and market share by creating and managing a custom Google Adwords Campaign for your Business.

Should I Advertise on Google?

Google AdWords is an affordable way to advertise to a custom-picked audience based on the products and services that you offer for sale and your target location.  It is one of the biggest digital advertising platforms ever made and it can help you reach consumers locally as well as globally.  With Google AdWords assistance, businesses have increased their revenue by up to 60%.  Adwords campaigns allow advertisers to target consumers based on specific keywords and phrases that are associated with their business, products, and services.  The advertising company pays Google to use specific words and phrases so their company ranks at the top of the search results page when someone uses those specific words or phrases in a Google search.

Google Ad Exchange Explained

Google AdWords is an online complex auction program where you bid for clicks.  For some, this site can get a little confusing while some may fly right through it successfully.  AdWords is also known as Google Ad Exchange.  At Google, they have figured out that the best way for their company to make maximum profits is to let the advertisers bid in a real-time auction for their own search result leads. Search result leads tend to be the hottest leads in any particular field since the user is actively searching for that service or product at the time that the lead is harvested.  This will make the lead so hot that your Google AdWords campaign can cause your company to see at least a 40% increase in new business.

This site does not function exactly like a regular auction though.  Before you make any bids, do your research.  Find out which keywords and phrases are most relevant to your business and if you can afford it, bid high on those specific key terms.  This will ensure you get more clicks and your business will profit more from the campaign. Google AdWords considers the quality of the material that you are planning to put on there and not just the amount of money you are willing to pay.  So we make all of our client’s nice landing pages. You will be charged based on what is being advertised in your ads and the number of conversions.  Google wants to make sure that consumers who are clicking on the ads get the best experience for what they are searching for online.  While you are paying for advertising words, your ads are placed on Google for free.

Will I Get ROI With Google Adwords?

Google AdWords is great marketing for any business to invest in.  You are able to advertise any and all types of businesses, products, and services on Google’s search engine pages.  It is a pay-per-click, or PPC, platform which means that you will only get charged when a consumer clicks on your ad that pops up when they enter the keywords or phrases that are associated with your business, products, or services that you have advertised online for sale.  This is where having an AdWords management team comes in handy.  Our team will make sure that you are using keywords and phrases that will make your business show up as a priority over other ads from your competitors.  If your business phone number is listed in the advertisement on Google as well, then you will be charged if a customer clicks directly on it to call you directly from the search results page. 

Google AdWords has two distinct types of networks available for you to advertise on.  They have the search network and the display network.  No matter which one you choose to advertise in, your company will get the boost you are looking for so your sales will increase exponentially!  Both networks will work well for businesses that are attempting to increase traffic to their website.  The search network lets a company bid on keywords and phrases that are relevant to the company and the products they sell.  Your business will pop up on the top search results page whenever a consumer enters the specific words or phrases you bid on.  Your business is in the top results because you paid for it to be there.  The display network will give businesses a chance to advertise their display banners on other websites that are a part of a specific Google network.  When you utilize this resource, more consumers will be made aware of your company and the products and services that you have for sale.  No matter which network you decide to advertise on, your company will get a boost in traffic as well as an increase in sales.