Patrick Zarrelli Receives Federal Trade Mark for Pats Hats

In today’s fast-paced, constantly-connected world, staying ahead of the curve with new technologies can be challenging. But Patrick Zarrelli has taken that challenge and turned it into an opportunity to grow his business in new and exciting ways. If you follow Patrick on Instagram, you probably know that he’s a pretty awesome guy, not to mention a wildly successful business owner. In fact, he owns and operates one of the most popular and exciting media companies in the United States. So when Patrick learned about the importance of registering a trademark before someone else beats you to it, he jumped right on board with creating one for his business, Pats Hats! We’re happy to report that Patrick Zarrelli’s trademark for Pats Hats has been submitted!

What is a Trademark and Why Does it Matter?

A trademark is a word or a logo that identifies and differentiates one company or brand from another. If a company has a registered trademark, it is legally protected against any other company that tries to use the same trademarked name or logo. So, if you have a trademark, you can stop others from using your name or logo. Trademarks can be very valuable. It’s estimated that the Coca-Cola brand alone is worth billions! The more you use your trademark, the more valuable it becomes as your business grows and increases in value. It also helps consumers recognize your brand and more easily remember who you are.

The Importance of Trademarking

Even if you’re not in the business of selling products or have no plans to expand your brand, it’s still important to trademark the name. The first and most important reason is to protect your brand. If someone else with a similar company name or social media handle tries to use your name, a trademark can help you defend your brand and keep it safe from infringement. For example, if someone else tried branding a business without trademark, someone else could register it and try to claim ownership over it. When you have a trademark, your can defend your brand name and keep it safe from infringement. Everyone has a brilliant idea once and a while, and when that idea turns into a brand, it’s important to have a way to protect the identity of that brand. Without a trademark, your entire brand is up for grabs from the logo to the name and everything in between. It’s important to assume that there’s always going to be someone out there who will try to use your brand name for their own benefit. No matter how unique your brand name is, there’s going to be someone willing to try and take that name and make a profit from it for themselves. Having a trademark solves this problem so that if and when anyone tries to use your brand name, you will have a variety of legal actions to take in order to reclaim the name and prevent them from using it ever again.

How to Trademark Your Brand

There are two ways to trademark your brand: Trademarking through the U.S. Patent and Trademark Office (USPTO) or through a private attorney. If you decide to go the private attorney route, the cost will vary depending on the attorney and the complexity of your brand. Each state has its own guidelines for filing for a trademark. When filing for a Federal trademark, it’s best to go through an attorney. Always make sure that the attorney you’re working with is in good standing and has a spotless reputation. Additionally, you should be careful when looking for forms to fill out through the U.S. Patent and Trademark Office as there are plenty of duplicate websites designed to look like USPTO to capture your information. Once you’ve verified that the website you’re interacting with is the official site for USPTO, and you have found a suitable attorney to work with, you’re golden. Patrick Zarrelli did it, and if you’re serious about protecting your own brand, you will too!