Email Campaigns

An email campaign is a great marketing effort that numerous businesses utilize to reach multiple contacts at one time rather than send out multiple emails separately to a mass recipient list. An email campaign is designed to reach all of your customers that subscribe to your mailing list to receive valuable offers and specified content that is relevant to your business.  Usually, you will set up a specified time to send the email campaign so it reaches the customers at the most desired time.  When you use an email campaign, it allows you to build relationships with all of your customers that have subscribed to the email campaigns of your business.

Should You Do Email Marketing?

People have multiple email accounts nowadays for multiple reasons and purposes.  Being a business owner, it is recommended that you have a separate email account for personal business and another one for professional business.  After all, would you want your email printed on a business card if it was [email protected]?  Hopefully your answer was no.  What should be your email address for your business is the name of your business itself.  Let’s say, for example, that your business is called The Wooden Bar.  You would want your business email to be [email protected].  After all, this is what your customer will see when they get a notification that they have an email.

Fort Lauderdale Email Campaign Managers

The team that works for Patrick Zarrelli at SFL Media knows how time-consuming it can be to monitor your personal email as well as your business email.  Everyone gets spam mail on a daily basis.  Just because you have a business email account does not make you exempt from receiving spam mail and other junk mail.  Our team can help you keep track of the incoming as well as process outgoing emails for your business email account.  We can also set up your email campaigns for you so that you do not have to. 

Email Campaigns And ROI

Email campaigns can have numerous benefits for your business.  They make communicating with your customers a lot easier and much more effective.  You will be increasing awareness of your brand or business as well as increasing your sales.  Some new customers need convincing or nurturing in order to buy your products or services.  An email campaign can be just the push they need.  When you send that email to them, they want to be able to understand the campaign completely.  The email campaign you send them as a first-time subscriber should include how-to videos, live demonstrations as well as tutorials.  You want to introduce your business website to the customer through the initial email campaign and get them interested in your business products and services.

Engaging Email Campaigns

After you have encouraged your customer to shop with you, you want them to stay a customer.  The email campaign you want to send them is one that will have current offers, tell them about new products and advertise new products you think they may be interested in.  When you send out these email campaigns, you can also collect specified data about your customers.  You want to know what their likes and dislikes are.  You will want feedback about your website to optimize it to their liking.  You can ask them what they want to see more or less on your website as well as in the emails you send them.  You can compile lists of the information you collect via email campaigns and then send out more specified emails to certain customers.  After all, too many irrelevant emails will make any customer lose interest in a business which will lead to fewer sales for you in the end.  You do not want that.

What Time Should I Send Out My Email Campaign?

There are a few different times of the day that are recommended to send your business email campaigns.  When people first wake up in the morning, a lot of them instantly check their phones.  Any notification will prompt some people to check their phone.  Around six in the morning, people check their phones while they are still in bed.  Around ten in the morning, people will check their emails at the actual beginning of their day.  When people are on their lunch break, they are checking their phones as well which can be around two in the afternoon.  When people get off of work and go home, they spend a lot of time on their phones or on their computer.  From eight at night until around midnight, people are on their phone checking their notifications and reading their emails.  So, the optimal times to send your email campaigns are 6:00 a.m., 10:00 a.m., 2:00 p.m., and between 8:00 p.m. and 12:00 a.m.  You want to send your email campaigns so that people will read them as soon as they receive them.  If you send them during times your customers are busy commuting to work or actually working, they will forget about the notification and most likely never read the email.  This will lead to less sales for your business.